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Somewhere right now, a patient you haven’t met is learning about the treatment you do best — from somebody else. Julie shows you that the most valuable content asset in your market is already in your treatment rooms: the forty questions your providers answer every week.
Across nine modules you will:
Put content to work on the only three jobs that matter — discover, convert, retain — and grade where you stand on a one-page Content Audit
Build a Patient Question Bank from your front desk, consult room, intake form, reviews, and search — fifty real questions, ranked, so you never start from a blank page
Rotate five kinds of content on a quarterly calendar built around treatment seasons and return intervals, in the voice you already chose
Write the blog Google and AI search quote: the patient’s question as the title, a complete answer in the first hundred words, an honest paragraph on who is not a candidate, and a provider’s name on it
Run email as the channel of depth and text as the channel of the moment — a welcome sequence, a twice-a-month newsletter, campaigns by patient interest, and a three-text drip, inside CAN-SPAM, TCPA, and HIPAA
Capture video and photos in-house on one 45-minute Capture Day a month, with a shot list, a consent kit, and a before-and-after library you actually own
Turn one provider answer into eight placements — blog, email, three captions, a Google Post, a text, a video, a one-pager, and an FAQ — with a pre-publish check that keeps every one of them inside the lines, and six numbers a month that tie content to consults, not likes
